Resources Library by ANA

Can social listening replace surveys?

C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christiane Reimann, Frank Buckler

September 8, 2019

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Nihan Sahan Eren, Pelin Halacoglu

Companies: Unilever, Ipsos MRBI

September 8, 2019

Implementing The new generation of customer experience (CX) analytics

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The implemented solution not only delivers deeper, more actionable insights in a scalable way but also provides the option to reduce survey time. We found that its automated text...

Catalogue: Client Summit 2019- Spring Edition

Author: Rajul Jain

Company: Microsoft

June 27, 2019

Leading digital transformation! (Spanish)

Agea's big data case is a reference in Latin America. The volume of known and registered audiences is the highest in Argentina. The Big Data team was created and managed from a business area, which makes it more efficient and quick responsive. In...

Catalogue: Latin America 2019

Author: Pablo Giudici

April 9, 2019

The research game-changer (Portuguese)

This ambitious project involves the development of a powerful tool for the automatic analysis of 100% of the comments of our quantitative surveys always with client centricity in mind. Through text mining models, a machine learning technique applied...

Catalogue: Latin America 2019

Authors: Camila Takahira, Maisa Naser

Company: Itaú Unibanco

April 8, 2019

AI meets CX

In this case study we will show how SKOPOS developed a solution using state-of-the-art technology from the fields of Artificial Intelligence, machine learning and statistics to extract deeper insights from SEAT’s customer satisfaction survey....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Christopher Harms, Luis Freile, Marc Zörnig

Company: SKOPOS

November 11, 2018

Standing on the shoulders of giants

Recognizing innovation opportunities based on customer needs online is labor intensive, as user-generated content grows exponentially. Machine learning takes the insight process to a new level by utilizing machine's and human's individual strengths.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Anna Marchuk, Stefan Biel

November 11, 2018

Building the world's intelligence platform

Building the world's intelligence platform and capturing human behaviour at scale. The market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Tugce Bulut

Company: Streetbees

November 11, 2018

The value of machine learning in privacy

Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Carlos Ochoa, Ezequiel Paura

Company: Netquest

November 11, 2018